Speaker Information + Resources
Hi Featured Speaker!
I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.
The Innovation & Impact VA Summit is a 3-day online event that will help Virtual Assistants who want to future-proof their business by learning new tech skills or services, to learn how to have impact with their branding and marketing, tackle imposter syndrome and pick up strategies to increase their resilience as a business owner and to get rid of money mindset blocks, earning the confidence to raise their rates.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at email@example.com or ask over in the Speaker’s Hub (This is a private platform where we keep speakers and session hosts updated in the run up to the event, discuss next steps, answer your questions and get to know each other!)
As a speaker, you’ll also get free access to the All Access Pass and if you contribute a bonus to this you will be eligible for the highest commission rate in our affiliate scheme! (More on this below.)
QUICK ACCESS LINKS
How it'll all work
Let’s do a quick rundown of how the whole thing will work.
(All dates and actions needed from you are summarised at the end and are also available in a PDF download)
The event will run from October 6th-8th 2021. During the day, speaker sessions will run on an immersive, interactive virtual event platform, where attendees can choose which sessions to join and move freely within the various platform areas at all times. There are speed networking options, a social networking lounge and an Exhibitor Booth hall. There will also be additional social and evening events available in the separate Summit Community Hub. (Similar to the Speaker hub but for all attendees, speakers and participants of the event)
During each day, there will be up to 15 Keynote Speaker sessions per day, in 4 separate themed ‘zones’: Innovation, Impact, Resilience & Income. Some Speaker times will overlap as there are parallel sessions.
Speaker slots are given a 1 hour window: your pre-recorded presentation / video that will include 20-30 minutes of content (you can include up to a 3-minute pitch) followed by a live chat.
While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. You can also move freely round the event at any point outside your speaker slot window and interact with attendees if you want, including attending other speaker’s sessions, visting the Expo booths or joining tables in the Social Lounge that connect you with other people by video.
There will also be a Summit Community Hub for attendees to hang out in outside of the event platform. Speakers can access this (as well as your own private Speaker’s Hub) if you wish to interact more with attendees or join any of the hub events. Speakers will also be given their own named ‘thread’ within a message board style feature in the Community hub and can interact with attendees posting questions or comments about your presentation – if you want, you can encourage anyone who has more questions after your timeslot finishes to connect with you in your thread.
Leading up to the summit, we’ll have three weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA. And of course, you can use your own branding, copy or graphics instead if you want to.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the All-Access Pass. This includes access to all the replays, audio files, worksheets & checklists, additional exclusive workshops & sessions and contributed bonuses from speakers and sponsors. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!
What I'll need from you
So this all sounds great, but what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
1. Basic Information
This information includes things like:
- Square headshot
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.
2. Presentation Slot Scheduled
The next thing I’ll need is for you to schedule your presentation slot! Keynote Speakers, click the relevant stream below to see the list of times that are available and to schedule yours. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away. Please note, these slots are not definite as we may have to re-arrange the schedule based on your final topic & the best flow to build intentional momentum for the whole summit experience)
While your presentation will be pre-recorded, you’ll still be highly encouraged to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you can also encourage people to meet with you in the Social Lounge, or your own personal thread in the Community Hub to answer any great questions that weren’t answered in your presentation.
Other session / workshop / social hosts or table discussion hosts will have pre-arranged times so don’t need to book anything on these calendars.
Next up is your presentation! This is a 20-30 minutes pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they’ve really learned something, rather than a webinar format where they feel like they’re missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- No slides (just your gorgeous/handsome face)
- A mixture of the two
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s a suggested format:
- A quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to overcomplicate it
- Teaching section
- Specific action steps (with the goal of simplifying their existing process)
- Up to a 3-minute pitch
- Include questions for attendees to answer in the chat box throughout to boost engagement
While you are welcome to pitch absolutely anything you like, I recommend a freebie that is highly related to your presentation topic and helps them continue to move forward with what they’ll learn from your presentation. This will increase the likelihood that they’ll opt-in to your email list. From there, you can have a tripwire and funnel set up to start making sales from your new leads right away!
Presentations are due by 27th August.
We’re including worksheets and you have the option to provide points you’d like to have featured on the worksheet for your session.
There are a few reasons behind this:
- They encourage people to take action, which increases value
- It’s an easy way for viewers to take notes
- We’ll be able to capture the email addresses of people interested in your topic, which you’ll receive after the event is over.
The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.
Like I said, this process is meant to be as easy as possible so you have a couple of options. You can either:
- Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.
- Write out your worksheet contents and send it to me to be put into the summit’s worksheet template.
- Have my team take care of it all.
If you choose to go with option 1 or 2, your worksheet (or contents) will be due along with your presentation on 27th August. If you choose option 3, please send your presentation at least 2 weeks earlier to give my team time to take care of it.
5. All-Access Pass Contribution
The All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This could be things like:
- Courses (big or small)
- 1-3 month memberships
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate. (Please note that coupon codes requiring customers to purchase your offer for a discount cannot be accepted.)
This is also an incredible way for you to get warm leads into your email list. Anyone who purchases and redeems your contribution is one more warm lead for your funnel!
Speakers who do contribute a premium resource (aka not something you’re giving away for free somewhere else) will get a 60% affiliate commission on sales, rather than 40%.
Information for these resources is due on 27th August. You’ll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the main promotion period, starting on 15th September.
You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass sales (60% if you’ve contributed a premium bonus).
You’ll find swipe copy and graphics in the Resource Vault below.
7. Live Participation
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot and interact in the Community Hub throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by 29th October.
You will also have the opportunity to submit a premium bonus if you so choose to help bring people to the event as an affiliate.
The commission structure is as follows:
- 40% for all speakers
- 60% for all speakers who include a premium bonus
The pricing structure for the pass will be:
- £47 fast action price available for 15 minutes after initial registration
- £97 early bird price available until 3rd Oct
- £147 normal price from 4th Oct (cart closes 15th October)
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
- (NOTE: The Resource Vault and Links will be available soon – look out for an email and announcement in the Speaker Hub when these are available!)
Now for those resources I promised to make your life as easy as possible.
In this folder and in the Speakers Hub, you’ll find the following resources:
- Summit branding information (in case you’d like to show off that you’ve been featured on your website)
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Slide templates (you’re free to create your own branded slides)
- Workbook template (you’re free to create your own branded workbook)
View the resources here.
And in case you don’t want to dig through a folder, here are some buttons:
NOTE: Resource Vault & Links available soon - look out for email/announcement in the Speaker Hub when they are available!
Current Action Steps
Phew, that was a lot to cover! You’re awesome for making it this far
For the sake of clarity, here are your current action steps:
- Let me know you’re in (email Orla@iivasummit.com) or schedule a time to chat
- Join the Speaker Community Hub
- Provide your basic information once the link comes through
- Schedule your desired presentation slot. (Please note we may have to reschedule the time of presentation based on your topic and presentation that fit within a certain topic track for momentum purposes)
- Sign up for your affiliate account
- Let me know if you have any questions up to this point!
Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Here’s a roundup of our key dates:
- Basic information: As soon as possible
- Presentation slot scheduled: As soon as possible
- Worksheet for my team to design (remember, you can choose between this and sending your own branded worksheet): August 13th
- Presentation & own branded worksheet: August 27th
- The All-Access Pass contribution information: August 27th
- Main Promotion period: September 15th-October 8th
- Summit dates: October 6th – 8th
- The All-Access Pass cart closes: October 15th
- Affiliate payouts: by October 29th